During the 1960s various panels of figures set on plywood panels, were added, based on a narrative similar to that used today. Mrs. Yost’s voice was used for the Sugar Plum Fairy. The stentorian voice of legendary Philadelphia WCAU-TV newsman John Facenda, voice of NFL Films, added a powerful note of authority.
Over the years various figures were added, including trumpet-blowing Wanamaker Eagles, Sleighs, a Volkswagen Beetle, Stockings, and Trumpet-bearing Bears, which were included in the early ‘80s to support a store promotion of Rudi Bear stuffed cubbies. Wanamaker’s gradually extended its decorations to the exterior of the store, and huge lighted pendants and festoons hung at the central entrances on Market and Juniper Streets. Wanamaker’s also marketed light-show merchandise more than retailers that have followed, and had a light-show coloring book in its Crystal Tea Room restaurant, a light-show necktie, a video and other popular tourist merchandise. The fountain show became too old to be used and was discontinued around the turn of the present century. For a number of years following September 11, the raising of a huge American flag concluded the show as the Organ played “God Bless America.” More recently, Macy’s has sent spotlights careening across the vaults of the Grand Court, projecting giant stars, Christmas trees, snowflakes and reindeer between shows.